Mohan Mithai
Mohan Mithai
Product Campaign
Product Campaign
Project type
Project type
Project type
University Project
University Project
University Project
My Role
My Role
My Role
Logo Re-Design & Brand Identity Development
Logo Re-Design & Brand Identity Development
Logo Re-Design & Brand Identity Development
Tools
Tools
Tools
Sketch
Photoshop
Illustrator
Sketch
Photoshop
Illustrator
Timeline
Timeline
Timeline
1 Month
1 Month
BRAND INTRODUCTION
BRAND INTRODUCTION
BRAND INTRODUCTION
Mohan Mithai is a leading Indian sweets manufacturer, retailer, and exporter, established in 1950. Known for its high-quality traditional sweets like Ghari, Ice-halva, Gulab Jamun, and Kajukatri, the brand is deeply rooted in Indian heritage and craftsmanship.
Mohan Mithai is a leading Indian sweets manufacturer, retailer, and exporter, established in 1950. Known for its high-quality traditional sweets like Ghari, Ice-halva, Gulab Jamun, and Kajukatri, the brand is deeply rooted in Indian heritage and craftsmanship.
Description
Description
Description
A complete logo re-design to modernize Mohan Mithai’s brand identity while maintaining its rich tradition and authenticity. The new logo reflects a royal, elegant, and Indian-inspired aesthetic, aligning with the brand’s premium sweets.
A complete logo re-design to modernize Mohan Mithai’s brand identity while maintaining its rich tradition and authenticity. The new logo reflects a royal, elegant, and Indian-inspired aesthetic, aligning with the brand’s premium sweets.
project overview
project overview
project overview
Designed a refined and sophisticated logo with an Indian cultural touch, improved typography, and a structured grid system. The updated branding enhances visual consistency, making it adaptable across packaging, digital, and print media.
Designed a refined and sophisticated logo with an Indian cultural touch, improved typography, and a structured grid system. The updated branding enhances visual consistency, making it adaptable across packaging, digital, and print media.
