DESIGN PROCESS
A sequential design process was used to ensure the smoothness and integrity of the project. This approach structured the work from research to final optimization, ensuring high quality at every stage.
April
May
June
PROBLEM
Live concerts face barriers like location, high ticket prices, and capacity constraints, making it challenging for fans worldwide. Existing virtual platforms often lack accessibility and offer limited interaction, resulting in poor user experiences.
SOLUTION
The Virtual Concert Universe (VCU) provides an immersive platform with global access, featuring customizable avatars, real-time social interactions, and virtual meet-and-greet opportunities for a secure and engaging experience.
TARGET AUDIENCE
• Age Group: 18 to 45, tech-savvy individuals.
• Devices: VR headsets, mobile phones, and computers.
• Interests: Live music, VR concerts, and social interaction.
• Segments: Music fans at home and professionals for networking.
QUANTITATIVE RESEARCH
I conducted an online survey with 8 participants using Google Forms to gather insights for the Virtual Concert Universe (VCU) platform. The survey explored user preferences and challenges in virtual concerts.
Attended a virtual concert before?
65%
Interested in attending concerts via VR?
80%
Own a VR headset?
40%
Ticket prices for virtual concerts are too high?
55%
Value live chat/social interaction?
75%
Use customizable avatars?
70%
Social interaction is important?
68%
Experienced streaming issues?
60%
Prefer personalized recommendations?
65%
Prefer concerts from home?
75%
KEY INSGHTS
PERSONAS
Scenario
Interests
goals
frustrations
motivations
Scenario
Interests
goals
frustrations
motivations
EMPATHYS MAP
Says
thinks
does
feels
Says
thinks
does
feels
COMPETITOR ANALYSIS
This table compares key features of leading virtual concert platforms, highlighting their strengths, weaknesses, and opportunities for improvement.
Great
Ok
Poor
Features
STORYBOARD
Name: Alex Martinez
Age: 28
Motivation: Experience live concerts from the comfort of home
Lifestyle: Alex is a busy software developer, often tired and pressed for time. He enjoys discovering new experiences but struggles to find the time for traditional events.
Discovering VCU
“A concert from home? Let me check this out.”
Exploring the VCU
Website
“Looks cool, but will my device work?”
Purchasing the
Ticket
“This is going to be fun. Can’t wait to see how it works.”
Setting Up the
Avatar
“I can totally make this look like me. This is awesome!”
Joining the Concert
“Wow! This feels so real. I love that I can chat with other fans!”
During the Concert
“This is even better than I expected. It’s like being at a real concert!”
Post-Concert Com-
munity Engagement
“That was amazing! I need to talk about this with other fans.”
Looking Forward to
the Next Event
“I can’t wait for the next one. I’m totally coming back!”
TYPOGRAPHY & COLOR PALETTE
The Futura typeface was selected for its clean, modern design, which enhances readability and gives the project a sleek, futuristic feel. The color palette, featuring Electric Violet and Royal Purple, adds vibrancy and contrast, while Graphite Gray and Deep Black ensure a professional and high-impact visual experience.
TYPOGRAPHY & COLOR PALETTE
GRID SYSTEM
USER FLOW
The Futura typeface was selected for its clean, modern design, which enhances readability and gives the project a sleek, futuristic feel. The color palette, featuring Electric Violet and Royal Purple, adds vibrancy and contrast, while Graphite Gray and Deep Black ensure a professional and high-impact visual experience.
Process
Key Insights
The app's success was due in part to its user-centric design process. The team conducted extensive research and user testing to ensure that the app met users' needs and preferences, resulting in a highly effective and user-friendly platform.
Check Out My Other Work
“Let’s turn pixels into powerful experiences. Reach out, and let’s create something that simplifies and inspires.” I'm just a message away.
“Let’s turn pixels into powerful experiences. Reach out, and let’s create something that simplifies and inspires.” I'm just a message away.